New

Position Applying For:Senior Manager – manufacturing

Join & Explore The Possibilities at BuzzClan

  • Senior Manager – manufacturing  | USA-NY-NYC  |  | 14-APR-21 
    Build a strategy and plan

      
	
    • Working with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs), build and manage the content strategy and editorial calendar that support the go-to-market plans for our consumer goods, retail, and supply chain practices
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    • Define the themes for consumer goods, retail, and supply chain in line with Genpact’s overarching messaging framework
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    • Lead by example in upholding our tone of voice and writing style. Help train the business in our style of communication
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Create engaging content


      
	
    • Execute your editorial calendar with portfolio marketing, Genpact Studios, integrated marketing, and communications teams:
	
        
		
      • Write and/or manage thought leadership with third parties, external writers, editors, and designers
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      • Edit contributions from the business to reflect Genpact messaging and tone of voice – written, presentations, etc
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      • Script, storyboard, and work with agencies to create animations/talking head/manifesto videos. Storyboard and work with designers on infographics and interactive content
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      • Create copy for integrated marketing campaigns, including email copy, social media posts, digital ads, and event abstracts/presentations
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      • Provide messaging, content, and discussion points for events
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      • Find stories and strong messages from survey data/secondary research to turn into thought leadership
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      • Ensure compliance with brand, tone of voice, writing style, and messaging
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      • Repurpose existing content to engage different target audiences
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      • Support sales enablement activities.
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    Qualifications

    Analyze and act

      
	
    • Review and act on content performance data to improve future thought leadership and achieve greater engagement with our target audiences
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We need you to have:


      
	
    • Excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
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    • Experience of working in marketing teams and with content marketing. The ability to plan and create content that builds awareness or generates demand (including outbound, inbound, events, sales enablement, etc)
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    • A good understanding of the consumer goods and retail industry and supply chain. Ideally a solid grasp of business processes and the role of digital transformation
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    • Experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
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    • An expert in writing and editing content for senior audiences using multiple sources (interviews, research, presentations, etc)
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    • Knowledge of engaging content formats. Interactive content in particular
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    • Good stakeholder management, especially with senior business partners and clients, and collaboration skills across a global marketing team
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    • Strong copywriting skills, for email campaigns, webpages/landing pages, brochures, social media
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    • Robust editing skills to turn content written by the business/subject-matter experts into quality thought leadership
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    • Ability to demonstrate the value and impact of content marketing/engagement through metrics
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    • Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
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    • Ability to research and gather reliable data and information to use in content
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    • Inquisitive, analytical (data-driven), logical, structured and self-accountable
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    • Intellectually curious, creative, and market oriented
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    • Strong project management and coordination skills
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    • Ability to communicate effectively across cultures
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    • Attention to detail
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And any of the below would be great too:


      
	
    • Knowledge of SEO, writing for SEO, and writing paid search ads
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    • Proficient in using social and online channels for promoting thought leadership, Genpact, and our SMEs
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    • Experience in engaging the sales force to use and promote content
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